Friends, today we’re getting personal. Recently, I had a conversation with a group of bloggers, some of whom have been at it for years and others who have only been blogging for a few months. But they all had the same complaint. They were all disappointed by what they perceived as their lack of success compared with others in the business. Maybe you’ve been in the same place. Maybe you’re there right now. Honestly? It breaks my heart to see some of you getting discouraged. We’re all about growing our blogs here, right? So, let me tell you a secret. Lean in close.
The one thing that will kill your blog and your love for it faster than anything else is playing the comparing game.
There will always be someone bigger and better than you.
Read that again.
There will ALWAYS be someone BIGGER and BETTER.
I don’t care who you are, there’s always going to be someone who’s been doing this longer than you, who makes better projects or recipes than you, who takes better photos than you, who gets more sponsored opps than you, who has higher page views than you…get the picture? You may think once you hit x number of followers or reach a certain number of pageviews or fans you’ll be happy, but you won’t, not if you’re playing the comparing game. You might think that you’ll be satisfied if only you can get the opportunity to work with that one particular company. But you won’t. There will always be another company, another opportunity someone else has that you wish you’d gotten. And that can get discouraging if we let it…if we spend our energy comparing and wishing.
The way I see it, the choice is ours. We can either choose to learn from what bigger bloggers are doing and try to implement what works for us, or we can choose to compare and make ourselves feel small. We can choose to focus on what others have achieved that we haven’t yet, or we can decide to celebrate our own successes.
But I don’t have any successes, you may be thinking. If so, that, dear friend, is baloney. The bottom line is that each one of you built what you have from nothing. Just your own motivation and skill and dreams. However big it is, you built it. Look at how far you’ve come since Day 1.
Recently, I was visiting my son’s school during Phys Ed class and they were doing fitness tests. The students had a certain amount of time to do as many sit-ups as they could, then they had to report the number. The teacher emphasized over and over that it didn’t matter how many sit-ups the person next to them might have achieved, their goal was simply to do one more than they had the time before. It wasn’t a competition. It wasn’t about being the most athletic in the class or beating their neighbor, it was about being their personal best. I would tell you the same thing. Don’t worry about how many “sit-ups” Steph is doing here at Somewhat Simple, how many I’m doing at One Artsy Mama, or how many anyone else is doing. This is about you doing one more than you did last week.
Are you reaching more people than you were last month? Are you engaging more readers than last year? Are you getting more page views than six months ago?
Those are the questions you need to ask yourself. And if the answer is yes, you’re on the right track. Don’t define success by what someone else has achieved, look at your own accomplishments and celebrate them. Then, get to work doing better than that! Your only competition is yourself.