Somewhat Simple

Growing Your Blog: Posting 101


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Hi, friends!  I’m so excited to be back here at Somewhat Simple today to share some more blogging advice with you on growing your blog.

The one thing that’s central to blogging is posting!  You can have all the elements of a great blog, but if you don’t post, nothing will happen.  Here are a few tips for Posting 101:

1. Use great photos.

Interesting, clear photos help to grab and hold your readers’ attention.  There are plenty of sites where you can get good tips for improving your photography skills.  Make sure you have good lighting and that you take photos of each step of a project if you’re doing a tutorial.  Also, post photos that are as large as your blog template will allow so that readers can clearly see the details of whatever you’ve photographed.  If you have a particularly wordy post, try to find at least some kind of photo to break up the text and keep your readers’ interest.  Like this.


See?  Made ya smile!

2. Post regularly.

Let’s face it.  We’re busy.  Some of us are moms of little kids, some work outside the home, some do both, and all of us have plenty of other things on our plates too.  We don’t have time to sit around and blog all day every day, no matter how much we’d like to.  There will be days when you can’t get a post done or when you just don’t have anything to post about…and that’s okay. 

If you only post once a month, your readers will lose interest and you won’t have the kind of traffic you’d have with more frequent posts.  Strive for at least 3 posts a week so that you maintain a presence in the blogosphere.  You may want to make some kind of schedule for yourself {some people are really specific about this like a craft on Monday, an outfit on Wednesday, a recipe Thursday, etc…others just have specific days for link parties or features}. 

Another big help is auto-posting.  Write up your posts in advance whenever you have the time and inclination, then schedule them to post on the desired day/time.  I looooove this option!  I rarely write and publish a post the same day.  Normally, I plan and write my posts ahead of time and schedule them for when I want them to go live.  This is especially helpful when you have sponsored posts with deadlines, or big giveaways and events. 

3. Let your ‘voice’ shine through.

       We all know that in conversation, we each have a unique voice.  If you were to join us for a girls’ day out and tell the same story to my friends “Tall Jess”, “Short Jess”, April, Erin, and to me, we’d all react a little differently.  Each of us has phrases we often say, some of us are more sarcastic than others, some of us are more likely to crack jokes; it’s all part of our personalities. 

      The same thing should be true when we write.  When someone reads your posts, your voice should come through.  Recently, my husband told me he’d read a particular post of mine and that he could hear me saying the words in his head.  “It sounds just like you,” he said.  I took that as a huge compliment.   We should strive to be authentic, letting our readers “hear” us, who we really are.  It’s tempting to try to adopt the style of other bloggers we read, but if everyone sounds the same, what’s the fun in that?

4.Use good grammar.

      I spent four years as an English teacher.  Nothing makes me want to leave a blog faster than consistently bad grammar.  Yes, sometimes a word will get misspelled or a comma will get misplaced, but try to make sure you’re double checking yourself before you publish your post. 


5.Don’t try to be everyone else; make/do what you love.

        Post about the things you love.  If you’re a crafter like me, by all means, post about your latest creations.  If you like cooking, post your recipes.  I love to eat, but I’m not all that interested in cooking.  We have tasty meals, but I’m no chef like my brothers-in-law are.  So, you’ll notice that I rarely post recipes.  I’m also not a thrift finder, so you won’t read about my latest goodwill finds or furniture upcycles very often…but I do love to read about yours!  Basically, just be YOU!  As Dr. Seuss would say, “There’s no one alive who is You-er than You!”  And, of course, never ever take someone else’s project and try to pass it off as your own.  More on that another day…


6.  If you’re doing a tutorial, be clear and thorough.
If you post a really cool project, chances are, someone out here in the blogosphere is going to want to give it a go.  Which means that if you decide to give a tutorial, make sure we can follow it!  Take pictures of each step {or at least most of them} and try to explain as best you can unless the step is really super-obvious.  Tell your readers what materials they’ll need and walk them through step by step.


I’m sure there’s lots more I could say, but those are my top tips for great blog posting.  What do you think?  Are they helpful?
What things do you think about when you post?
Hugs & Glitter,

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